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My experience from leading projects in 150+ companies on how to promote physical excercise and active lifestyle in companies (ranging from 20 to 7000 employees) are, in summary: Peer pressure/everybody else is doing it/risk of standing out, is the most effective psychological component in bringing many people on board a fitness promotion. Competitions are ...

Motivating yourself is easy enough, it's motivating other people that is tricky. As the saying goes, "you can lead a horse to water, but you can't make it drink." The horse may be too stubborn to drink even though it's thirsty, it may be too embarassed to drink in front of others, or it may already be full of water and not want any more! Regardless of the ...

It is estimated that about 36% of deaths from CAD in men and 38% of deaths from CAD in women are due to lack of physical activity. To produce the maximum benefit the activity needs to be regular and aerobic. Aerobic activity involves using the large muscle groups in the arms, legs and back steadily and rhythmically so that breathing and heart rate are ...