While genetics does play a part in how your muscles develop, it is not the only factor. You may not achieve the exact features you're looking for, but, there's nothing stopping you from building a better looking chest. The first thing to remember is never let anyone tell you you can't improve a particular body part. You'll never know unless you try.
As a former competitive body builder, I often looked for exercises that would add that finishing touch to my chest before competition. More often than not, this would mean adding isolation movements to my competition routine. This often meant using the pec deck, or, doing dumbbell flyes. In fact, a 2012 study funded by the American Council on Exercise found that the peck deck was nearly as effective as the bench press in activating the pectoralis major, one of the major muscle groups in the chest and in the picture you show.
“Both the pec deck (at 98% of muscle activation compared to barbell bench press) and the bent-forward cable crossover (93% of muscle activation) elicited nearly equivalent muscle activation as the barbell bench press. “
So, while you may not achieve the exact look of that picture, there are a myriad of effective exercises to get you closer to achieving your goal.
+1 for me - this is purely genetics. Shape of muscle, how it it attached, is "defined" by your genetics. You can train to have bigger pecs, or go down with fat. That way you can make things like that visible, but shape - that is out of control. Go to google type 'pectoralis body building' and see how many different shapes are there. All that chest are great, yet different.