Especially for runners, you find plenty of advice to "activate" glutes - the logic seems to be that those muscles are usually switched off for most of the time (i.e., when sitting in front of a PC for 8 hours a day), so when running they don't do much; by activating them, you can have them involved more, and so either relieve other muscles, or plain run faster, or be less injury prone. From experience, I know how "deactivated" glutes feel while standing or walking, so I'm not disputing anything; I just want to dig a bit deeper into what it means from a physiology/biology standpoint.
The activation is usually a choice of exercises that, well, involve the glutes (squats, lunges, side leg raises, static plank-like side holds etc.).
So far so good, on to the question(s): what is the physical thing happening with the muscles or nervous system when we "activate" them? Is this just some kind of strengthening? Or is it more about the enervation or the control from the brain? Would such exercises have to be performed closely before the main activity (during warmup for a running session, in this case), or does timing not matter? Can you overdo it in some way? Would the same result be achieved by simply consciously engaging the glutes while performing everyday tasks (i.e., standing, walking) or during sports?